by: Mark Cobb
Construction sites get a bad rap. Movies and plays show overweight, middle-aged contractors ogling girls and yelling out cat calls from beams and heavy equipment. But, if you look closely at some Georgia construction sites, you just might see something entirely different……
That’s right, Mableton’s family-owned Phoenix Crane Rental Company has painted a 40-ton crane pink to show its support for the National Breast Cancer Foundation (“NBCF”); in addition, Phoenix Crane is donating a portion of its revenues to this worthy charity. The Cobb Law Group is pleased to salute this company and its wonderful cause!
We cannot imagine the unexpected thrill that passers-by to the pink crane will get much less the resulting conversation. “Pink?” they may ask, “Is that a crane?”. Personally, I think a pink crane is an ideal medium for promoting conversations about breast cancer. Although construction sites may seem like an unlikely place for such conversations to occur, it is a sad fact that breast cancer has touched virtually every family at some time or another. This makes a pink crane an ideal symbol as cranes build up, cranes support, cranes lift. And, that’s exactly what the NBCF and the wonderful people at Phoenix Crane Rental are trying to do.
The pink crane has been around all summer, and it is operated by certified crane operator Jessica Ives. According to Phoenix Crane Rental’s CFO and Vice President Karen Barton, “Phoenix Crane has every intention to keep the crane in operation for the lifetime of the equipment . . .Every dollar we can contribute yields a far greater personal and organizational return than anything else we could have gotten involved in.”
Phoenix Crane Rental hopes that its pink crane will raise awareness about NBCF so that others will support this charity and its goal to offer free mammograms for women in need, to promote early breast cancer detection, and to provide educational programs for those whose lives are touched by breast cancer.
If you would like more information, please check out Phoenix Crane’s website as well as NBCF’s website. If you see the pink crane, please let us know and share with us its location by leaving a comment below!